Every great thing that we have done as humans in the course of history has been done through the ability to create. Whether it appears artistic in nature or not, the brain power we use to figure out a solution to a problem is imagination and the resulting solution is creativity in action.
Creativity and innovation have become critical skills for achieving success in business. They not only play a vital role in introducing new approaches in an already existing business, but it they are also key in creating new, better and more efficient ways of doing things. Creativity and innovation are what allows companies to come up with exciting new products and services or expand upon their existing ones, providing quality and value for customers and making their company stand out from that of their competitors .
A study by Adobe and Forrester Consulting found that 82 percent of companies believe there is a strong connection between creativity and business results. In fact, companies that actively foster creative thinking outperform their rivals in revenue growth, market share and competitive leadership, according to the report.
So, how does one go about creating a culture within their company that fosters creativity and innovation? You can’t just expect to say “be creative” to your employees and expect results. No, what leaders need to do is create an environment that nourishes and encourages creativity in their employees and provide the proper spaces that allow them to do so.
Never under estimate the Power of Place. Place Matters.
“Place shapes behavior and behavior overtime is culture. Intentionally designed physical space has the power to drive the attitudes,behaviors and levels of performance that people and organizations need to thrive.” Creativity, Work and the Physical Environment by Steelcase
Where you work affects how you work. The right workspace design can transform work from feeling like a chore to a place that inspires performance and sparks creativity, making people feel connected and part of a purpose.
Today’s workspaces need an ecosystem of spaces designed to adapt and evolve over time, optimizing real estate while fostering higher levels of employee engagement. When designing spaces with the needs of people in mind and with a holistic perspective of technology and space, we can help people create and achieve more while having a much better experience at work.
A great example of a company that invested in creating a space that fueled a creative culture is that of Journeyman Film Company Ltd. in Halifax, Nova Scotia.
Matthew Welsh the owner wanted a space that not only echoed the work they did, but supported and inspired their work. He strongly believed that the workplace could elicit creativity within his company. So he did his research and created an environment that allowed for creativity, innovation,and collaboration.
Our workplace not only echoes our work, it supports and inspires our work.”- Matthew Welsh
Atlantic Business Interiors was thrilled to be a part of assisting in helping Journeyman Film Company Ltd.. Our role was to assist on ensuring that they were getting the right product solutions to fit the space. Creating spaces to focus, collaborate and rejuvanate. The outcome … check out this article by Steelcase on how their new space is working for them. A Workplace that Fuels a Filmmakers Creative Culture. To read this article Click Here.
Looking to plan a space that sparks creativity? The Creativity Ideabook provides key insights and information around planning for creativity in the workplace, as well as greater detail on each of the CreativeSpaces. Fill out the Creativy Ideabook Request below to recieve your copy.
Or contact us at firstname.lastname@example.org to get started on creating your inspiring space today.