Generation Y will be the largest segment of the workforce, yet their attitudes and behaviors about work are already being adapted by older generations.
Over a nine month period, Steelcase led a team of researchers that included representatives from Pennsylvania State
University and Georgia Institute of Technology, to better understand Gen Y and their impact on business today and in the years to come. Researchers have identified eight major shifts that correspond with the arrival of Gen Y workers, new technology and new-found worker mobility. Based on their findings, the research team explored the next phase of work environments, tools and behaviours, and developed several design strategies for the new knowledge workplace.